Campaigns & Brand Strategy

MODA Magazine × Wisconsin Design Team

Integrated Marketing Campaign

Led a team of eight in developing and promoting the Midwest Niche clothing collection through a collaboration between MODA Magazine and Wisconsin Design Team. Served as Outreach Coordinator, Shoot Director, and Stylist, guiding the project from initial concept and campaign strategy through photoshoot production and launch. Oversaw campaign messaging, social media promotion, styling, and creative execution while coordinating timelines and team workflows to maintain a cohesive brand identity.

Campaign Impact

• 37,635 accounts reached across both channels
• 50,000+ cumulative video views
• Increased brand visibility and audience engagement while supporting collection promotion and MODA’s semester issue